Marketing the Cloud to Clients

There are many possible advantages to using cloud computing. Depending on your type of business, it’s likely that it can be helpful to use the cloud with your clients. However, your clients may need some education and training before they’ll be willing to take the leap.


Although cloud computing has certainly gained a lot of momentum lately, there are still plenty of people with a lot of questions about how it works. There are also a lot of people who have concerns about security issues and potential risks for using it.

Be prepared to spend some time talking to your clients about the benefits of using the cloud. Carefully explain how it can enhance your business and be prepared to answer any questions and provide any training that might be necessary.

No Software Installation Required

Cloud computing is likely to save you a lot of money and you can pass those savings on to your clients. Your clients won’t need to install expensive software onto their computers. Instead, they can access programs via the cloud.

It can save on IT costs because there won’t be a need for techs to install software or programs. It can also save on IT costs because there won’t be problems with networks or with ensuring that programs are compatible with one another.


Although a lot of people have a concern about the security of cloud computing, it can actually be much more secure than other methods.

When clients use the cloud, they don’t have to worry about sensitive information being stolen if the building is burglarized or if someone’s laptop is stolen. Instead, all of the sensitive information will be safely protected within the cloud.

Environmentally Friendly

Clients who are interested in reducing their carbon footprint might be impressed by the fact that cloud computing is environmentally friendly.

Cloud computing requires less energy than on-site servers. It also allows businesses and clients to share files easily and there is less need to print paper copies of documents.

Collaboration Ease

Collaboration is much simpler when everyone is working on documents within the cloud. Without the cloud, people often use email to share documents. Then, they need to wait for a return email to see any changes made to the document.

The cloud allows users to work on documents in real-time. No matter what time zone they’re in, users can be reading and changing documents without having to wait for other people to respond via email.

People can work on documents from anywhere they have an internet connection. This can allow clients to work from home or view a document while they’re on the road. It can increase productivity and provide easy access via any computer system.

Disaster Recovery

Cloud computing can help clients feel safe that even if you experience a disaster, you can remain operational.

Whether you experience a hurricane or a burglary, you won’t be subject to downtime when you have cloud computing. As long as employees and clients can access a computer, they can continue daily operations.

Cloud computing is likely to continue to grow in popularity and getting clients on board is likely to help everyone stay up-to-date with today’s fast-paced world.

About the Author: Amy Morin writes about parenting, psychology, and small-business topics such as payroll companies.

License: Creative Commons image source

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