Category: Cloud Business 101

If it’s your first time to conduct an interactive web conference, it can feel incredibly intimidating thinking about how you’re going to get the attention of so many people, much less keep it. But it doesn’t have to be such a frightening prospect, especially once you’ve gotten the hang of it.

Businesswoman using video conferencing apps

Let’s discuss what you can do to keep your audience engaged during an online video conference.

Smile and Keep Eye Contact with Your Audience

Even if you aren’t looking at your viewers face-to-face, you’re trying to make it feel like you’re right there with them despite the fact that they’re just watching you on a screen. Though you can’t necessarily look directly into your audience’s eyes due to the nature of interactive online conferences, you can simulate the effect quite easily. All you have to do is to look directly into your web camera’s lens instead of staring at your screen, and you’ll be able to make it look like you’re making eye contact with your viewers, according to Inc.

You may want to record a video of yourself speaking in order to see if you’re looking away from the camera too often. Better yet, call up a friend online so that he or she can tell you on the spot if you’re not looking into the camera enough.

Use Professional Language and Gestures

While there is certainly a niche market for people who have strong and somewhat controversial personalities, the best way to retain your viewers during your online conference is to be as professional as possible. Thus, if you have a habit of cursing regularly, you’re going to have to practice until you get rid of that bad habit.

At the same time, though, you’ll have to master the art of body language. Smile at your viewers a lot, but not so much that you’ll start to make them feel uncomfortable. Don’t cross your arms or turn away from your audience or you’ll make them feel like you don’t want to talk to them at all.

Pick the Right Words to Get Your Point Across

Sure, you may look charming, having mastered body language all while wearing a professional outfit. But if you aren’t saying the right words, your audience still won’t care no matter how hard you try to convince them about your idea. So take some time to sit down and create an outline of what you want to say during your interactive conference. What’s your main idea? What are some things that will support this main idea? What is your expected audience like? What sort of voice or tone do they prefer? Once you’ve gotten this written down, you’ll have a better idea of what vocabulary you should use to make a connection with your viewers.

Remember: you don’t necessarily need to use incredibly complicated words in order to look smart. It’s how you use simple words to translate complex ideas into a way that’s easy to digest that will impress your audience.

Use Visual Aids, Whenever Appropriate

Most systems for cloud-based enterprise video meetings such as BlueJeans now come with a feature that allow you to pull up documents on the fly and present them to your audience. Thus, whenever possible, try displaying a simple but powerful visual image to further prove your point. A recent trend has been transforming information into colorful graphics, resulting in images that are referred to as “infographics.” You could easily make one of your own using a variety of free or reasonably-priced apps out on the market today.

Video conferencing infographic
Video conferencing

If you want to go a little old-school, though, there’s no harm in actually using a real-life whiteboard and writing on it as you go. Just make sure you point your video camera toward it, and that your internet connection and camera quality is high enough that everyone can actually see what you’re writing.

Don’t Forget to Get Your Audience Involved

Don’t just jump straight into the agenda. There’s a reason why you chose to hold an interactive video conference instead of just recording the whole thing, after all. Make sure that you give your viewers the opportunity to ask questions about your discussion whenever possible. You might even want to schedule a few minutes after your talk as an official Q&A session, letting everybody know in advance so they can prepare their questions as you speak. Even better, you can encourage them to prepare their questions before the meeting even begins, according to Inc. You can go even further by inviting a guest speaker to your online event and interviewing him or her. Better yet, why not include your guest speaker in your Q&A session, too?

If you follow this guide, you’ll be sure to keep them hooked from start to finish. But don’t cram all of that hard work on the night before the presentation yourself. Success comes from being well prepared, so start looking into all of these weeks ahead of schedule. You and your viewers will be glad you did.

Read Full Article

Email has continued to be one of the most vital tools we have in our online communications and business interactions. They serve us daily and are most often free to use. There must be thousands of email service providers out there, but of course not all of them are cut of the same cloth, that is to say, quality of service is varied.

Gmail hacked

Gmail email provider is by far one of the most popular and trusted of all the cloud-based email providers out there today. It is used by millions of people, worldwide, and has an excellent safety rating, uptime and high quality of service in general.

But as always scammers and hackers aren’t far behind the latest technology. They quite ingeniously find new ways to bypass the newest barriers set by tech giants such as Gmail.

So what do you know when you realise that your Gmail has been hacked?

Asides from panic, you need to maintain some sort of composure and take control of the situation before things get out of hand.

Your personal information and even reputation may be at stake, depending on what the hackers have in mind with your account. Knowing that you have sent hundreds, maybe even thousands of emails through your now hacked Gmail account, means that you have enough reason to worry.

Step #1: Claim back your account!

First off, if the hackers have changed your password, you must claim back full access to your account. Change your password to something more difficult to access and if need be, keep a note of your password somewhere safe in your desk or better still, in your wallet.

Step #2: Report to Gmail

The next thing you need to do is report the hacking incident to Gmail. Whoever logged probably already deleted the alert notice that your account has been logged in from a new browser/device. So you might not have further proof to offer in your report. However, email providers take hacking attacks very seriously and will aim to resolve the problem as soon as possible. After all, all that they have is their reputation, and they will want to maintain a high level of trust.

Step #3: Check the collateral damage

After you have reported that your Gmail account was hacked, you should check your sent items very carefully, there will likely be emails sent by the hacker to your contact lists. Quickly delete these emails and check your contact lists for new emails that you didn’t add or that look suspicious. Make note of these email addresses and then delete them from your contacts.

Step #4: Clarify what happens

The last step should be the dreaded mass email to all contacts. Here you should BCC (Blind carbon copy) everyone on your contact list and inform them that your Gmail account was hacked. More often than not, there is at least a couple of contacts who click on the links sent by the hackers, and spread the malware even further. They should be warned that they have possibly been sent malware from the hackers, and that they should check their mobile devices and PCS for any threats.

Good news?

Once you have performed these steps to control the damage done to your hacked Gmail account, you should have full control of your account once more. Something worth noting is, that many of us keep personal information in our emails, thinking that our accounts are safe. If you happened to send or save any financial information in your email, such as, credit card numbers, bank accounts, social security, passport numbers etc, you should report this immediately to the authorities.

Call your bank and ask them to freeze your card from any purchases until further notice; or better yet, have it cancelled. This might seem stressful and an unnecessary precaution, but the fact is that if your Gmail has been hacked, then you must take every step to protect yourself from financial loss.

Remember that hackers aren’t just doing this to spread malware, but to absorb as much personal information from each account as possible.


Having your Gmail hacked is scary, so treat your email passwords the way you would your social security numbers, don’t share with anyone and always report the hack to the authorities, to safeguard against identity theft.

Read Full Article

If you’re interested in creating a cloud-hosted site, such as a Weebly website, it’s important to understand the difference between cloud hosting and traditional hosting.

Cloud hosting is simply computing based on the internet. The data is not stored on a single physical computer or server in a building. It allows webmasters to access the same types of applications through the internet. explains that this kind of hosting is set up in a way that allows multiple machines to “act as one system”.

Here are some of the benefits it offers overs traditional web hosting:

Cloud hosting

It’s great for scalability

Are you getting an increase in traffic and starting to outgrow the resources of your existing web host? Instead of paying to upgrade a traditional hosting plan or switching from a shared server to a dedicated or VPN server, it might be less costly for you to select cloud hosting. It’s easier to scale up your cloud capacity, as you draw on the service’s remote servers. If you plan on receiving more traffic from Socialboosterz or advertising campaign, you need to be sure that the server will be able to handle the increase in traffic.

Better control over information

The more people who collaborate on documents, the greater the need for control and protection. Before the cloud, it was oftentimes challenging to keep track of which workers had access to which files. They would have to send files back and forth through a messaging system or email. With cloud hosting, all documents, files, images, content, etc… is stored centrally and it’s easier to keep track of who is accessing what. Some cloud hosting providers allow you to add editors to handle different portions of the site with different levels of access.

Reliable automation

IT personnel will not have to worry as much about keeping software up to date. When it comes to cloud computing, the suppliers take care of updates. This results in less downtime.

More stability and security

With traditional hosting, there is always the possibility that the server may crash. Or that the shared server will be affected by a virus on another site. Even if you have your own server, it could become affected by natural disasters. When everything is backed up on the cloud, you won’t have to worry as much about security breaches or instability due to hardware problems.

Changes can be made anytime, anywhere –

Your web designers can easily connect to the host using any PC or smartphone and make changes when necessary. If you need to make any updates to the site or blog, you’ll be able to do so easily. Downtime – if there is any at all – will be minimal. Data is backed up on the cloud every couple of minutes, reducing the risk of data loss in disaster situations.

More and more web hosts are offering cloud plans. This means that pricing is becoming more competitive. It’s easy to find a plan that will suit your budget. However, it’s important to do your research on various companies to determine which one is right for your business. As’s blog explains, “the cloud is a very broad concept”.

Read Full Article

The cloud gives us plenty of opportunity to be more cost efficient with our tech expenses.  Unfortunately, the affordable prices to buy storage space and any other cloud-based services is not followed by the prices of gadgets that we use to access the cloud.  The thing is, the cloud is there, and it keeps getting better with age (e.g. more powerful and comprehensive services for the same price tags); this is not the case with gadgets; whether you like it or not, they will decline in value over time.

Mobile cloud gadget

Recently, the cost of tech gadgets has begun to rise in many parts of the world. The materials needed to make new mobile phones, tablets and laptops have gone up, as has the cost of shipping and labour. As a result, if you need to replace your smartphone you can easily end up having to spend $600 or $750 to have to do so.

The fact that money is tight for a lot of our readers has prompted us to write this short post about getting more out of your old phones, laptops, e-readers and smartphones. There is a lot that you can do with them, so our aim here is only to give you ideas, and inspire you to pause before throwing away your old tech gadgets.

Re-use them

There are many ways to re-purpose your older laptops, e-readers, PCs and smartphones. For example, you can easily turn an old tablet into a recipe book for the kitchen, or use one as a dedicated e-reader. Even old MP3 players can be given a new lease of life, as music repositories.

Give them to others

Perhaps one of the best ways to get more out of your technology is to pass it onto somebody else. Giving your old phone to one of the kids can be a good idea, but they tend to want the latest gadgets too. As a result, giving it to an elderly relative is usually a better idea.

If you do decide to give your older tech gadgets away, remember to de-personalise them. You do not want your old letters, photos and other personal information to be read by other people.

This is important even if you are giving items to people you really trust like friends and relatives. After all, you do not know what they will do with those gadgets when they have finished with them. You have no idea whether they will give them as gifts, to people you do not know. If you are not careful, your private information could end up in the hands of a complete stranger.

You can learn how to clear your gadgets of sensitive data, here.

Broken smartphone
photo credit: pni / Flickr

Get broken technology repaired

The fact that the cost of a new smartphone is so high means that it is now cost effective to have a broken one repaired rather than buy a new one. It does not matter where you are in the world repairing your old tech gadgets is now a practical option. Whether you are looking for iphone repair in Miami or Cambridge, in the UK, you can find a firm to do the work. Most modern repair companies now offer their services via the mail. Doing so allows them to serve the entire country rather than just residents in the town or city in which they are based.

Trade it in or sell it

Another great option is to sell your old technology on. If you are lucky, you will be able to trade in your old laptop, or smartphone, when you buy the latest model.


So, there you have it – four ways to make the most of your tech gadgets.  The choice is yours, but one thing for sure, make sure that you don’t keep your tech stashed in your closet or storage room, as it adds no value to you or anyone else.

Read Full Article

Although the internet has provided customers with an assortment of different options for getting in touch with the companies that they shop with, speaking to a ‘real’ person and hearing a friendly voice on the other end of a telephone is still something that most customers want when it comes to having their questions answered and finding solutions to any problems that they may have. Because of this, call centres are still very much a large part of forming good, long-term relationships with customers and building customer satisfaction and loyalty.

Cloud-based call centre

An increasing number of companies are now depending on cloud-hosted call centres due to the numerous benefits that they offer. Here are some of the top benefits of a cloud-hosted call centre:

Cost Effectiveness

Perhaps the main reason why we’re seeing more companies than ever opt for cloud-based call and contact centres is that they are easy to deploy and don’t often require any upfront expenditure in order to do this.

Many cloud-based call centres are based on a ‘pay as you go’ system, allowing companies to choose only the services that they need, resulting in never paying any more than is necessary. Compared to traditional on-premises call centres, this can often be much more cost effective due to less IT expenditure, resulting in higher returns on investment.

Personalised Customer Services

When your company chooses a cloud-based call centre, you will be able to pick and choose specific features and services in order to ensure that your customers enjoy a personalised and localised experience.

The services offered by cloud-based call centre applications can be customised to keep in mind customer demographics, for example languages, average customer age, or their geographical location. This, along with the integration of various applications into the support ecosystem, for example business reporting and analytics, purchase order management, billing software and more can help to improve operational costs and create more efficiency.

Cloud-Based Feedback

Another advantage of choosing a cloud-based call centre is that customer feedback can easily be stored and accessed in the cloud. Using methods such as customer surveys and polls, which can be taken online, over the telephone or via other methods, cloud-based call centres allow you to create better customer profiles from the feedback. Use this to improve the customer experience and improve call centre efficiency.

Business cloud management

On-Demand Support

The rapid growth of online and mobile service is having a significant impact on the demand for 24/7 customer support, which is now more sought-after than ever before and can often be a deciding factor for many customers and clients when choosing a new product or brand. Because of this, it makes sense to use a cloud-based call centre, which will provide your company with various solutions to allow your company to provide round-the-clock support for your customers anywhere in the world, at any time of the day or night.


For many businesses today, cloud-based call centres are the answer to improving their customer services so that they are equipped to meet growing demands.

Read Full Article

When it comes to businesses in the current age, there are more than enough questions which are constantly asked and many of them revolve around saving money. However, while businesses are currently looking for ways to save money and cut back on their general costs, they also must be comfortable with the idea of continuing to grow and come up with revenue producing strategies.

Cloud meeting

The biggest thing you will want to consider is the following few questions when it comes to holding meetings online in order to potentially save your organization money while also improving production and efficiency.

Costs Of Attendance And Travel

The truth of the matter is, while the entire world is able to actually go anywhere for any reason, the costs of traveling has gotten more and more expensive over time.

According to the US News, you don’t just have to worry about the anticipated costs of travel, but you also have to be aware of the unexpected costs of travel that can creep up as well. Plus, when you start to think about the costs of regular travel, you still aren’t even considering the crazy costs that can happen such as being injured or getting sick when traveling, having delays and effects on meetings, or even the possibility of the meeting being all for nothing in case the plans of the party you are meeting happen to change on short notice.

Basically speaking, traveling can be a pretty big gamble and certain companies will spend a considerable amount of time and effort making travel one of their priorities. By having the ability to connect with people face to face, you can literally look them right in the eye as if they were only a few feet from you and then you can go right back to your life afterwards without any sort of travel costs involved in the process.

Traveling Takes Time

When you think about the fact that traveling costs money, you know it can be a considerable expense. However, there has become an even greater cost on your employees when they are forced to travel and that cost is the time that your employees are robbed of and will never get back.

Just trying to get to the airport will take a considerable amount of time to wake up early, beat traffic, arrive hours before the flight to check in, clear baggage, sit around for layovers, and then try to get to the hotel or motel in a reasonable amount of time. This is all before you even consider the time it will take to actually fly and be in the air or be in the taxi.

Cloud conferencing

As simple as all of this might sound to some, it is a complete and utter waste of the employee’s time. That means it is a waste of the employer’s time, because when they are supposed to be getting work accomplished, they are instead stuck wasting time. Video conferencing small business solutions offered by providers like BlueJeans Network can be used as a real substitute for face-to-face time, saving employer’s money on paying their employees to travel. The only thing employees need to do is boot up their computer and log into the cloud – regardless of their location.

Costs Of Stress On Employees

People are routine and they are creatures of habit. When you take them out of their element they need to spend considerably more amounts of energy and effort just to accomplish the same things. Not only does this mean it can take them longer to get into a routine, it can be more difficult to actually accomplish some of the very things that individuals are able to do without even thinking about on a daily basis.

On top of all of the relative inefficiencies of stress, according to Forbes there are even more potential problems as too much stress on the body from traveling could wind up causing employees to become sick and could cost employers with respect to paid time off, increased insurance costs, and general lost time for work getting done. Instead of dealing with sick employees and the stress that follows with travel, it might make more sense to just log into a computer and have online meetings.


Travel used to be the only way to do business and it used to be the norm specifically because employers and businesses didn’t have any other option. When it comes time to potentially save money and be better at what your company does, however, it certainly makes sense to consider making the switch to cloud-based meetings.

Read Full Article

So your brilliant idea has gone from just that, an idea, to a solid business plan that’s ready to go. For the last couple of months you have done nothing but think about how this idea could turn into something excellent. You have gone through the possible difficulties, but the business idea you have is very solid and can stand as a standalone company.

You moved on to the business plan and laid out every single detail. The business plan is not just a small outline, but you have built out all the pieces to make sure your new business, and company, can grow successfully. If that’s the case, your next step may be to start a company website.

Company website security measures

Now, one major concern that you should be aware of is cyber security.  In essence, building a company website is one thing, but securing it is another thing.  Many businesses focus on the former but neglect the latter.  What gives?

Perhaps what’s important to them is what’s seen by the eyes. But, just like any other thing in life, what’s not seen by the eyes will most likely to give you headaches. In term of website building, cyber security is often neglected.  Not providing adequate protection to your business website will potentially ‘disrupt’ your business – in a negative way.

But how bad can it be? Well, consider this: Did you know that 43 percent of cyber attacks are on small business?  What would be the main reasons, do you think? Well, let me tell you something: It’s because many small business owners don’t realize that cyber attack would be destructive.  Therefore, attack preventions are limited, even non-existent on some small businesses.

Three steps to creating a cloud-secured company website

Cloud-secured website

1. Cover the basics

Craft your brand

If you are going create a new company and want to have a company website, one of the key steps is to make sure your branding is complete and aligned. Once you have set with a logo, colors, and general branding, then you can move ahead with your company website. Your website’s look and feel have to go along with the branding of your company, so that’s why it’s key to have your branding done before you start your website.

Pick a domain name

The next step is to pick a domain. You need to buy a domain to register it as your company website. Head to the many online services, or even use these Groupon Coupons for Namecheap, and pick out your company’s URL. It’ll stay with you for a long time so pick one that you love!

Design and develop the website

The next key step to design and develop the website. You can use services that have templates, and make it simple to get your website up and running. Designing your website can be fun and it should be! Like we mentioned, the branding dictates the overall color, design, and feel of your website. At the same time, you have a lot of room for creativity and expression. At the end of the day it is your own company website so make sure it is personal, you like it, and it makes you as the owner very proud!

2. Host on secure cloud hosting

Today, essentially all web servers are located in the cloud.  However, not all use the best practices in securing hosted data and websites.  That said, it’s better for you to focus true cloud hosting providers: Fully secured, scalable, customizable, and distributed.

Read this for knowing the difference between true cloud hosting and “fake” cloud hosting.

3. Screen your website’s incoming traffic in the cloud

Not only securing your website’s hosted data, but you should also securing the traffic that comes to your website from the “cloud”. Using CDNs like Google Cloud CDN, Cloudflare, Incapsula, MaxCDN, and other top CDN providers can boost your website’s security and speed.


It’s about time that small businesses should focus on both the frontend and backend of their websites.  While branding and design are important, those are rendered useless if you’ve got hacked – just ask these victims.

That said, securing the backend of your company website is very important; don’t let your business becomes yet another statistic.

Read Full Article

Software As A Service (SaaS) companies nowadays are faced with a pretty high competition. This was not the case in the past as we only had a few such companies on the market. At the moment we are faced with such a high competition that the smallest things end up making a huge difference.

Most of the business will be handled online, through the help of the cloud and even finding clients is directly connected with the visual image created on the internet. With this in mind, it should come as no surprise to notice that the companies that buy a domain name that is not appropriate will end up facing huge struggles in growing.

Cloud domain name

Choosing The Correct Domain Name

While there are so many things that can be mentioned, everything online starts with the domain name. It is vital that you take all the time that you need in order to make a correct choice. In most situations we see SaaS companies going for the standard format of using the company name in one way or another and then buying the .com domain. That is definitely an appropriate choice but how about taking it to the next level?

One of the most interesting things in the recent evolution of domain technology is the appearance of various extra domain name extensions that are quickly gaining popular. While some of them like .guru and .ninja may seem like a good joke, one domain extension in particular is incredibly useful for the SaaS providers.

We are talking about the .cloud domain name.

This domain extension makes a lot of sense because of the fact that it highlights a huge part of the service that is offered by the company. Since most of the software services offered will be provided through the use of cloud technology, why not clearly highlighting this from the moment the interested client visits the domain?

Ubuntu Cloud screenshot

Need some examples of great SaaS companies that use .cloud domain name? Here are some:,, and

Memorizing The Domain Name

Every single company out there wants to be memorable. Branding is always a very important thing for the future growth of the company so any step that would make branding better helps, especially when thinking about the huge competition on the market.

Because of the fact that domain extensions .cloud are brand new on the market, the visitors are going to remember this much faster than the regular .com domain, which is basically a standard in all industries. If you want to offer anything that is based on the cloud it is a good idea to focus on getting such a domain name. This is actually something that works with much more than just SaaS companies.


Although we highlighted only two things about the domain name that is chosen by the SaaS company, it should be more than enough to highlight the importance of this choice. Whenever the domain name is not memorable and does not stand out, the potential clients will not remember it. That is why you have to be sure that you will make a choice that is suitable for the business, one that helps branding and promotions.

Read Full Article

The first place that you go looking for information, for anything ranging between finding a good eatery close by to car rental services within 5 miles of a particular location, is a search engine like Google and Bing. With the web being the first repository for market-driven information, web-sites and blogs are often the source from where business-related information is obtained.

SEO techniques are critical in order to maintain market competitiveness and sustain consumer awareness. SEO consists of all activities undertaken to ensure that an organization’s web-site shows up high in the listings whenever users tap their queries in to major search engines to look for services, products or key information.

Cloud hosting enhances SEO

There are several techniques that are used to implement SEO. While many of them are methods related to the way content is authored; there are other methods that can help improve SEO. One among those is cloud hosting. Let us look at a few ways in which switching to cloud hosting can help improve SEO.

High up-time

Each instance of a website downtime would trigger most search engines to lower the authority rating of the website, which in turn would cause page-rankings to go down for all associated keywords. It is critical for a website to maintain high uptime if it is intended to show up high in the search listings. Downtime affects SEO in a couple of ways:

  • It diminishes the effectiveness of your SEO strategy
  • When a search engine is unable to reach your website it reduces the authority rating accordingly. Whenever the authority rating of a website goes down, the page rankings for the site also go down for all related keywords.

One of the biggest advantages of tapping a cloud based hosting for your website is the very high site uptime, typically upwards of 99.9%. Such high uptime ensures that your SEO strategy has the maximum opportunity to be successful. It also does its part to keep page rankings high for your website.

By reducing loading time for the website

There are several factors taken into account by leading search engines such as Google and Bing while determining the rank of a site. While a rank is always specific to search terms, one key influencing factor is the User experience rating(UX) of the site. The UX rating of a site is a summary rating that denotes the quality of all past experiences that users have had with that site. All else being equal in terms of the factors influencing page rank, a site with a higher UX rating will always be displayed higher in the search listing.

Cloud storage

Cloud based providers are able to provide organizations with superior quality of services in terms of responsiveness, experienced IT staff, faster systems recovery after failures and scalable infrastructure. When you contract with a cloud based provider to host your site, you are invariably able to ensure loading times that are consistently lower than competitor websites based on traditional hosting. By achieving this, you are also able to sustain high UX ratings for your site, helping to keep the page ranks with search engines consistently high.

The ‘Local’ Hosting Advantage

One more factor taken into account by search engines while calculating page rank is related to how the hosting location compares with the location where the search is being run. Search engines give priority to locally hosted servers when calculating page rank. For instance, if a user is looking for golf clubs in the UK, seller sites with extension would be listed higher up when compared to sites with a .de extension or a .com extension.

Before the advent of cloud computing, companies used to purchase domain names and maintain separate web-sites in order to cater to users from different geographies. With cloud hosting providers, this process has become very intuitive and easy, given that the nature of cloud hosting automatically lends itself to making multiple geo sites available at low cost. By improving the ease and availability of local hosting, cloud hosting helps improve the opportunities for a web site to get a high rank during searches.

Bot protection

When a search engine calculates the ranking for a web-site or page, one of the avenues for a significant negative impact on ranking is from bots or malicious programs which tap your site’s content in inappropriate and illegal ways.

Bot and malicious program protection

For example, scraping bots are responsible for a lot of the duplicated content that we see on the internet. The instances we are talking about are those where you see that a website’s content has been exactly duplicated on another site. By scrawling through the site, copying content and publishing them on another site, not only are these scraping bots stealing your content and links, they are also increasing the possibilities for confusion among internet users regarding which site represents the actual web site. Not only does scraping affect the search engine rank for your website, it also negatively impacts your business’s reputation among internet users.

One more type of bots which causes significant amount of damage to your SEO ranking is the link spamming category of bots. Anytime you are opening up the stories on your site for comments or have a discussion forum on your site, these link spammer bots can automatically insert links which are often malicious. You would have seen several such links on the web which invite you to click a particular link to get more information on how to make $$$$$ every day by clicking ads.

Most such links are malicious and their presence on a site is considered negatively by search engines. Search engines maintain specific Trust and Authority ratings for all web sites which are one of the factors taken into account while calculating the rank of a website. Whenever such links are found on a website, Trust and Authority ratings get downgraded which causes page rankings for the website to go down for all related keywords.

Given that cloud hosting providers host your site in a professional and technically sophisticated manner, several advanced tools are employed by providers to protect the site against bot attacks. The use of these tools helps to avoid impacts from bot attacks and consequent hits to your page rankings.

Sophisticated tools and solutions for managing SEO

The fundamental concept of cloud hosting is that IT systems, sites and resources are better located at remote locations where specialized providers can provide higher quality of services and maintenance. By locating all infrastructure at one place, providers are able to deliver cost advantages arising from scale and also provide flexible capacity. In addition, cloud hosting providers also provide management consoles, dashboards and tools that provide powerful capability to manage web sites remotely.

Cloud dashboard

Particularly for SEO, cloud hosted websites come with advanced management consoles and tools to optimize strategy. These utilities can help you implement uniquely customized SEO strategies. Cloud hosted providers are also able to provide web logs and user activity logs for web-sites in a form that is amenable for analysis. Such logs can provide critical input when looking at how well your SEO strategy is working.

For example, consider the case where a smartphone servicing company located in Philadelphia wants to look at data related to the first 5 web-site pages navigated by users who enter from Google off a specific search string (For instance, the string Samsung galaxy S7 service Philadelphia). The advanced reporting and logging capabilities provided by Cloud hosting providers can help access such detailed reports.

The data in these reports can then be compared against data related to pages navigated by users who entered off the same search string but from the Bing search engine. Analysis of this data can clearly bring out the differentiation in SEO capability needed to work with these two search engines.

By way of another useful comparison, this data can also be examined against data related to the pages navigated by users from Google but with a different search string (Samsung service Philadelphia). Such a comparison goes to the heart of what SEO strategy is all about – Analysis related to search strings more effective in driving user engagement and user conversion and how this analysis may be leveraged to improve SEO effectiveness. The tools, data and reports provided by cloud hosting help move data driven SEO strategy from the arena of conjecture to actually being possible.

Ability to better serve mobile

The most important trend in internet computing from the last couple of years is the increasing dominance of smartphone driven internet access. With a majority of Google searches already happening from smartphones, this is not a trend to be taken lightly in the context of SEO strategy.

Mobile shopping

Given that smartphones have smaller screens, limited computing capacity and suffer limitations of battery life, a website that is served to a smartphone can be very different in form and function from the same site served to a desktop. When hosting is done in the cloud, a lot of advanced analytics and data are made available from the provider that is specific to servings for smartphones. This kind of data can be extremely valuable to customize SEO strategy for the mobile web.

To quote one instance, providers can take the rigmarole of providing reports related which mobile browser is enabling the maximum number of user conversions for a particular search string when run only from iPhones. That’s the kind of data and analytics capability that can take your mobile SEO strategy to the next level.

While content remains the core of SEO related tuning and strategy, cloud hosting and the features it provides can themselves help improve the effectiveness of your SEO strategy by leaps and bounds.

Read Full Article

The process of trying to salvage precious computer data seemingly lost to damage or deletion is always going to be a tense process. Will it succeed? Are the files lost forever? What happens if everything I’ve saved for the last six years is gone? Rebuilding what’s possible will take months, if not years…

Data recovery

The age of the cloud and other forms of off-site data saving have paved the way for a world where hopefully someday, data recovery is a non issue for individuals and small businesses. However, Secure Data Recovery remains a critical issue so long as households and enterprises utilize local hard drives, flash drives, servers, and RAID for data storage. More than that, the recovery has to be professionally orchestrated, under professional grade conditions, for the maximum chance of successful data retrieval.

Alas, the options for expert data recovery seem far and wide, but by adhering to the following guidelines, it’s possible to find a team which not only helps save the family photo albums or last year’s receipts, they do so without risk of doing more harm than good:

1. Free estimates

A red flag regarding whether a data recovery service is good or not is whether they offer free estimates, not unlike a car repair shop. Top tier companies have the tools and experience to know if a job is possible before starting. This allows folks to make a decision as to whether or not it’s financially worth it to go ahead.

2. Around the clock service

Potential data loss can occur anytime, anywhere. Consequently, data recovery experts have to be at the ready at all times. Companies that shy away from weekend work, holiday time, and other schedule-related issues, question their professionalism. Startups cannot afford to wait until mid-next week to find out whether or not the client email list is gone for good.

3. Vetted reputation

Every city has a long list of alleged data recovery professionals. Most don’t have a leg to stand on, but will do what they can to appear legitimate online. It’s crucial for folks in need of data recovery to find several independently published reviews and ratings regarding a company before going forward. This removes3 practically all doubt as to whether or not the team is up to the task or just playing the part.

4. Certified clean room

For the average hard drive or flash drive recovery operation, a certified clean room may seem a little like certified overkill. Yet it’s a strong indicator that a data recovery team is not going to further compromise the security of the data in question. Taking it to Tom’s Computer Repair Shop, you’re likely to find a dusty and dirty workplace. You want your drive opened up around that?

5. Certified security

As mentioned earlier, security isn’t the only important factor when seeking data recovery, but it’s at the top of the list (even though it’s at the bottom of this one.) We’re talking files, folders, and what not with lots of personal information therein. Do you want the aforementioned Tom, with seemingly good intentions but no known background, having access to social security numbers, family photos, business records, and so forth?

Waiting to find out whether your “lost” data is truly lost for good is a nail-biting experience. The key to making it easier, less stressful, and ultimately more likely to end up good is finding a reputable data recovery service. It’s not a guarantee of success, but if data is to be rescued, they’re the ones who will make it happen.

Read Full Article

Bring Your Own Device (BYOD) is a trend that’s catching on quickly with employers and employees alike. Not only does allowing workers to use their own devices on the job create a much more enjoyable experience for them, it also helps to keep costs low for employers making it a win-win situation for everybody involved. However, when it comes to implementing BYOD in the workplace, it’s important to take a number of cloud security factors into consideration.

Own laptop

Mobile devices come in all shapes and sizes from laptops to smartphones, which is why finding security solutions that work with all of them is absolutely crucial when your employees are accessing information from the company cloud on their own devices.

Understanding BYOD Risks

BYOD schemes pose a number of different security risks. With some of these risks widely recognized and others not so easily understood, it’s crucial that you have a good grasp on the type of risks which you’ll be faced with once you allow your employees to work from their own devices.

Lost or stolen devices that employees bring to work is one of the main concerns for many employers, along with the risk of many devices – particularly laptops or Android devices – being vulnerable to viruses and malware. Because you can’t lock down employees’ own devices as you would those that are company provided, it’s vital to have a set of policies in place for any workers who choose to bring their own device to work.

Security Software

Although your employees are providing their own devices, it’s important that you step in to make sure that the data that is going to be stored on these devices is protected.

Secure cloud
photo credit: FutUndBeidl / Flickr

There are many different anti-virus and security software options available for all types of mobile devices, and you should make it company policy that if an employee wishes to bring their own device to work from they must have a security software program of your choosing installed on it. You can get a range of business and retail data security programs which can be used on every type of mobile device to protect any sensitive data stored on them.

Remote Controlling

Since the risk of losing a device or having a device stolen when company data is stored on it poses a huge threat to BYOD employers, it’s crucial that devices which can only be controlled or wiped remotely via the cloud should such an event happen be allowed by employees for work.

Thankfully, most modern mobile devices easily allow for such control in the event of loss or theft, such as iPhones and iPads which can be tracked, blocked, or completely wiped using the Find My iPhone feature from a separate device. Other mobile devices have other security features to protect data in the event of loss or theft, such as restrictions on passcodes – i.e. the device is wiped after ten unsuccessful passcode attempts.

When you understand the risks and how to deal with them, the benefits of BYOD can far outweigh the disadvantages!

Read Full Article

Product development team

Developing products is the heart of keeping a business viable. Simply producing the same old thing for years without acknowledging the changing directions of consumer tastes and innovation by the competition is a sure recipe for the slow, painful death of a business.

Perhaps the most common miscalculation made in businesses that flail as others thrive is being short-sighted in their view of the expenses incurred in the process of developing new products. The days of gathering everyone into a conference room for long hours of brainstorming and evaluating options are over. While this tried-and-true process has resulted in some of the most brilliant ideas on the market today, it is costlier and slower than modern cloud-based options.

Getting new things onto the market is now much easier, faster, and cheaper through the use of cloud technology. Even something as simple as editing a book can happen much faster because a writer in one country can get input from countless colleagues worldwide, all done online without using a single sheet of paper. When that process involves products for health care, aviation, or communications, the complexity grows to levels that only technology can manage.

The investment in flip charts and water pitchers has been replaced with industrial PC board specifications in company computers that expedite the movement of data from one contributor to another. This ability to get input from multiple players without ever physically bringing them together helps in three main ways.

Collaborative Development

While most firms have a core development team assigned to a project, they often seek the input of specialists or other knowledgeable individuals who can help create solutions for specific gaps in the process. By being able to move data quickly from one site to another via the internet, that tidbit of brilliance needed from someone thousands of miles away can be secured quickly and cheaply. The resulting product hits the market faster, performs better, and costs less to create.

With so many concerns about the security of cloud systems, hybrid networks that combine public and internal cloud storage make a helpful final ingredient to this process, permitting the data to be only as widely shared as management wants it to be. The key to the effectiveness of these systems is fast processing for heavy data loads, a component that is easily met with the powerful boards now available.

Security of Intellectual Property

On a broader note, overall project security is stronger with electronic collaboration. When complex diagrams or technical specifications must be physically sent from one user to another, there is always the potential for industrial espionage to intervene and steal or alter the product. The layers of security needed to protect files make them that much more demanding on networks and processors.

But a well-secured network allows these critical products to go around the world quickly and securely, keeping the company’s best ideas internal and away from the prying eyes of competitors and hackers. When a company’s computers can handle these large, rapid transactions, the product develops quickly and more cheaply than with older technology.

Distances Overcome

When those teams are formed, managers are sometimes in a quandary about where to place certain individuals. It can be tough to decide which projects should get the full investment of a particularly important person and the efforts that don’t get that help are viewed by their teams as less important. Damaging morale on top of denying resources can help kill a project faster than almost anything.

By being able to move information quickly from one project member to another through the cloud, teams can include multiple “hired guns” who step in to handle certain parts of the process. In this way, every project gets the benefit of the best minds on the staff, creating better products in every development effort.

There will always be value in getting a company’s best thinkers together in one place, sharing ideas and bouncing them off one another. But once the idea begins to take shape, there’s no need to burn through thousands of dollars in hotels and airline fares. Instead, the detailed work done as the project is farmed out among contributors can be executed independently, shared electronically, and finalized collaboratively in a system that is faster, cheaper, and more streamlined than once was impossible.

Photo credit: Strelka / Flickr

Read Full Article