Software As A Service (SaaS) companies nowadays are faced with a pretty high competition. This was not the case in the past as we only had a few such companies on the market. At the moment we are faced with such a high competition that the smallest things end up making a huge difference.
Most of the business will be handled online, through the help of the cloud and even finding clients is directly connected with the visual image created on the internet. With this in mind, it should come as no surprise to notice that the companies that buy a domain name that is not appropriate will end up facing huge struggles in growing.
Choosing The Correct Domain Name
While there are so many things that can be mentioned, everything online starts with the domain name. It is vital that you take all the time that you need in order to make a correct choice. In most situations we see SaaS companies going for the standard format of using the company name in one way or another and then buying the .com domain. That is definitely an appropriate choice but how about taking it to the next level?
One of the most interesting things in the recent evolution of domain technology is the appearance of various extra domain name extensions that are quickly gaining popular. While some of them like .guru and .ninja may seem like a good joke, one domain extension in particular is incredibly useful for the SaaS providers.
We are talking about the .cloud domain name.
This domain extension makes a lot of sense because of the fact that it highlights a huge part of the service that is offered by the company. Since most of the software services offered will be provided through the use of cloud technology, why not clearly highlighting this from the moment the interested client visits the domain?
Memorizing The Domain Name
Every single company out there wants to be memorable. Branding is always a very important thing for the future growth of the company so any step that would make branding better helps, especially when thinking about the huge competition on the market.
Because of the fact that domain extensions .cloud are brand new on the market, the visitors are going to remember this much faster than the regular .com domain, which is basically a standard in all industries. If you want to offer anything that is based on the cloud it is a good idea to focus on getting such a domain name. This is actually something that works with much more than just SaaS companies.
Although we highlighted only two things about the domain name that is chosen by the SaaS company, it should be more than enough to highlight the importance of this choice. Whenever the domain name is not memorable and does not stand out, the potential clients will not remember it. That is why you have to be sure that you will make a choice that is suitable for the business, one that helps branding and promotions.Read Full Article