This week cloud business news roundup features cloud jargons. It seems contradicting with the purpose of winning clients’ business, but that’s how cloud businesses do marketing today: They introduce new cloud-based buzzwords to make things sound catchy (and newsworthy.)
In my opinion, what they fail to address is that – although some others enjoy new buzzwords – some people think that everything “cloud” is a marketing gimmick. Some more people just scratching their head, trying to figure it out – all they want is benefits, not catchy names.
I think that when a cloud business is trying to introduce new “cloud” buzzwords, be sure to introduce them with their explanations.
Cloud jargons of the week
Nevertheless, this week we are reading news from the web about the cloud buzzwords. Here are the cloud jargons, the explanations and the news related to them this week:
1. Cloud Printing
Google is known for explaining complicated things better (thanks to Matt Cutts) – however, its Google Chrome browser has the “cloud” buzzword on it – cloud printing – without proper explanation about it.
As reported by Ghacks.net, it’s still in beta version, so expect for some glitches – if any. What Google cloud printing do is actually allowing you to register the printer on the computer you are using right now, in such a way that you can print documents from any devices you use wherever you are. Interesting.
Toshiba also introduces its cloud printing solutions in Toshiba America Business Solutions Inc.’s 2011 National Dealer Meeting and End-User Conference. The idea is just the same – Toshiba enables the copiers to be cloud-ready.
2. Cloud Music
Amazon Cloud Drive, Google Music, Apple iCloud and the planned Best Buy Music Cloud are doing one thing in common: Offering cloud music solutions.
Cloud music is, essentially, all about storing and managing your music tracks in the cloud – essentially a cloud-based storage with music-related perks, such as music playback, music download, music sharing, etc.
It’s a hot cloud jargon right now – so hot that Best Buy is trying to jump onto the bandwagon – but did so poorly – it works with iTunes only; so your music from other music players can’t be stored in the cloud (you can do so with Amazon’s and Google’s.)
3. Cloud Gaming
Cloud gaming is, well, as simple as gaming done in the cloud. Sony PlayStation Network (PSN) is essentially a cloud gaming solution, allowing people around the world to log on to the network and play with or against each other. Along with PlayStation Cloud you can save your progress in games to a cloud storage solution.
However, OnLive is the true leader in cloud gaming business. And while PlayStation is still working on the aftermath of PlayStation Network outages – including the lawsuits, OnLive expands beyond games and gaming – now the cloud gaming business is on the way to offer remote desktop apps for businesses.
So – there you go. Three cloud jargon explained. Be sure to log on Cloud Business Review on regular basis for more easy to discern cloud business trends and news.